Founded in 2007 by Isabelle George and Thomas Villeneuve, Helixa was inspired by their own extensive corporate experience and the need for a new approach to strategy in an ever-changing world. They have assembled a team of creative minds from an array of backgrounds and their Paris office is today a hub of innovative thinking.
“Design Thinking and its creative, human approach to finding solutions offers a new world of economic and social possibilities. By combining what is humanly desirable with what is technologically possible, a designer can create a new approach to business success for a company.”
The idea behind Helixa grew over the course of a number of trips to the US to monitor technological advances and new creative thinking. Isabelle and Thomas realised that many once-successful companies were falling by the wayside because of their inability to understand and react to the shifting landscape in which they were operating.
Traditional forms of strategy were failing, as companies could no longer rely on a rigid three-to-five-year approach. Paradigms established in culture and strategy in year one might be out of date or surpassed within months. How, then, might businesses differentiate themselves from their traditional competitors and fast-moving start-ups in an increasingly complicated landscape? Isabelle and Thomas recognised the need for a new approach to strategy and Helixa was born.